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IOT analytics fuel the brick and mortar retail revolution

DEVANG MEHTA
Nov 16, 2015

Brick and mortar retailers are in a life struggle with online marketplaces. Brick and mortar retailers operate with the added expense of maintaining a physical facility, keeping inventory on hand and hiring service staff to support customers.

Savvy retailers are continuously seeking out new information about their customers; how they browse the store, what they buy, when they buy it, and which marketing “levers” are responsible for those sales. Some are even turning to technologies as elaborate as creating virtual store shelves and studying shoppers’ eye movements.