Over the last few years of Glassbeam evolution, I have seen many of our customers and prospects grappling with the question of “build vs buy” when it comes to deploying a machine data analytics solution. It is no doubt intuitive for a product company to start thinking about building this as an in-house solution. Why? Because it is their products, log data, formats, and they know the best on what value they want to derive out of that. However, many of these home grown projects start with a big promise and deliver very little in the long term.