Not all wars are bad. Surprisingly, there are wars that most individuals and groups enjoy – wars over pricing. Nothing is better than watching some of the biggest companies punching each other out with a “new pricing strategy”. This is a war that is good for the customer since the end result is an increase in goods delivered at a new reduced price.
Recently you might have been a part of a conversation that went something like:
"Can we reduce our IT infrastructure cost by 10…15% this year?"
"No boss, only by 30…40%"
"Are you insane? How?!"