Companies need to look beyond just cost savings to realize the gains in mining customer information. Many business intelligence projects are executed based on tactical needs for a particular functional area such as support, engineering, marketing or sales. The wealth of information hidden in system operational data is both immense and valuable to the enterprise as a whole, not just to a single functional group.
In today’s economy, product intelligence projects are critical to increase the average revenue and margin from existing customers. Glassbeam’s product analytics solutions help you achieve exactly that.
Glassbeam’s ROI calculation methods are based on the following facts:
- Companies spend significant time and money in support and engineering researching product issues at customer installations. This leads to higher direct costs as well as indirect, intangible costs such as customer churn due to dissatisfaction.
- Product groups do not have complete and accurate visibility into the configurations in the installed base, hindering their ability to target groups of customers for new upgrades as well as determining new cross-sell and up-sell opportunities at existing accounts. Customer intelligence is fragmented and inaccurate leading to lost revenue opportunities and higher costs due to longer sales cycles.
- Professional Services groups within product manufacturing companies are always looking to expand their services revenue. Understanding customer usage, issues and the performance of products provides new sources of services revenue, including value added services such as Health Checks and Audits.
Glassbeam impacts all three areas, providing an immediate return on investment.
You can realize incremental revenue from Glassbeam in the first year.
You can realize in cost savings by using Glassbeam for your support and services.
